We appreciate that a lot of you want to buy more conscientiously, but there's a lot of greenwashing out there by brands, which makes the process overwhelming. We aren’t here to tell you that we are a ‘sustainable’ brand, whatever that means. As a fashion brand, by virtue of the fact we're bringing clothes into the world, it's hard not to have an impact. As a young business, we know we have a long way to go on our journey of impact. However, we thought hard about steps that were practical and financially feasible for us, to reduce our impact from the start. We feel they're worth sharing:

• longevity - we design clothes that are trans-seasonal and are made to last 
• reducing waste - repurposing offcuts and allowing pre-orders
• getting it to you - choosing environmentally and socially conscious options

Now, don’t forget the lifecycle of clothing lasts long after they are made. So, cosy club - this is going to be a combined effort. You need to do your part once these clothes get to you, to ensure they stay in use and out of landfill. Thankfully, there are easy to steps you can take to care for your items once they reach you, and we are here to help. Here's our guide oncaring for your garments. If you have any questions or suggestions on what we're doing, please don’t hesitate to reach out to us at hello@fivetoninecollective.com.