upcycling offcuts

If there's one thing our founder learnt from her mum who grew up in Fiji, making clothes for her family with her own mum, is never to waste fabric. 

When clothes are made, patterns are used to cut the bulk fabric into pieces that make up the garment, which are then sewed together. The fabric that doesn’t get used for garments, are called offcuts (or scraps). They are unavoidable, and a huge contributor to waste. In fact, 15% of textiles intended for fashion garment production, end up unused as offcuts. These then get dumped in landfill.

In fact-

• A conservative estimate is that clothing and textiles make up 7% of landfills globally, although many believe this figure is closer to 12%-
• Of all the textiles manufactured each year, about 12% are lost during manufacturing in the form of cutting and production waste-
• Of all textiles made each year, 85% ends up in landfill or incinerators-

So, we thought, how can we upcycle our offcuts into something people might actually use. Enter our perfectly imperfect pouches. Imperfect because they are made using a mix of all the offcuts across our styles, and so differ in colour and fabric. Perfect because they allow us to drastically reduce our waste and impact, in a way that offers a practical use to you. 

Use them to store your sunglasses, make up, other small items when travelling, and so on!

 

pre-ordering

Overproduction is also a problem in the fashion industry. Around 30% of clothes made each year are never sold. Allowing pre-orders across our range means we can produce based on demand, instead of guesstimates. This helps us minimise overproduction, eliminating surplus stock and reducing our waste.