In thinking of the emotions I wanted this brand to evoke among the cosy club, I saw colour as a really powerful tool. One thing that has always been super important was to ensure you feel cosy, comfortable, safe, and relaxed. So, in choosing the the colour palette, I was guided by these desired 'feels'.

For this collection, I ended up going with ashy and cool versions of orange, green and blue. The reason I opted for cool colours, is because cool colours like blues, greens and purples, often make you feel calm and relaxed. As well as being cool, all three colours are pastel in nature. Again, pastel colours (particularly cool toned pastel colours) have a calming effect.

Similarly, earthy tones like browns and deep oranges, are said to make people feel safe and supported. 

All of this really resonated with the emotions I wanted to evoke with fivetonine, and is ultimately how I landed on the colours for this first release.