From offcuts to opportunity
by Shivana Pemberton
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My mum grew up in Fiji and always loved to sew. She would sit with her mum, cutting fabric, creating outfits, and making clothes for the family. Years later, as I sit with my mum just as she sat with hers, she teaches me something. Don't waste fabric.
When clothes are made, patterns are used to cut the bulk fabric into the pieces that make up the garment, which are then sewed together. The fabric that doesn’t get cut as pieces, are called offcuts (or scraps). They are unavoidable, and a huge contributor to waste. In fact:
- 15% of textiles intended for fashion garment production, end up unused as offcuts. These then get dumped in landfill.
- A conservative estimate is that clothing and textiles make up 7% of landfills globally, although many believe this figure is closer to 12%.
- Of all the textiles manufactured each year, about 12% are lost during manufacturing in the form of cutting and production waste.
- Of all textiles made each year, 85% ends up in landfill or incinerators.
So we thought, 'how can we upcycle the offcuts into something people will actually use'. Enter our perfectly imperfect pouches. Imperfect because they are made using a mix of all the offcuts across our styles, and so differ in colour and fabric. Perfect because they allow us to drastically reduce our waste and impact, in a way that provides practical use to you.
Use it to store your sunglasses, small items when travelling, and other things 💛